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Marketing operations is responsible for ensuring that marketing personnel are adequately trained and educated, and have the skills necessary to be accountable for their work. The identification, implementation, and deployment of these enablers are now in the domain of marketing operations.
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Technology, systems, and tools serve as key enablers for creating performance-driven marketing organizations. What are the basic components for the marketing operations road map? A marketing operations road map should address the following areas: The operations strategy road map should be aligned with the specific objectives for the business, build on the organization's strengths, and provide a blueprint for future capabilities. The purpose of a road map is to communicate the overall direction, priorities, and how the strategy will be executed. A road map describes a future environment, objectives to be achieved within that environment, and plans for how those objectives will be achieved over time. High-performance marketing operations strategy road maps address the processes, data, resources, talent/skills, systems, and metrics needed to realize the strategy.
BUSINESS INTELLIGENCE STRATEGY AND ROADMAP PPT DRIVER
Marketing operations is a critical driver of marketing performance management. Nikki Tyrer of Accenture articulated this need when she said, "While vision is a key aspect of marketing strategy, the failure to create a road map to move from concept to implementation leaves strategy on the starting block."
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BUSINESS INTELLIGENCE STRATEGY AND ROADMAP PPT DOWNLOAD
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